Always punch up - by Ben Werdmuller - Werd.io
I think it holds true in business, too. An organization that makes a product that hurts vulnerable people in service of giving people with power more wealth and resources cannot be ethical, and ultimately is doomed to fail. Conversely, if a product is designed to democratize and empower people who have been overlooked, it may succeed; sometimes we call this kind of punching up disruption.